Blog

12
Dec

Social trackers: Don’t lose track of your audience

Customers are nowadays active in a hyperconnected online environment, where new events – triggers, opinions, information – emerge in a continuous 24/7 loop. At any given moment, customers can switch between being an ambassador to being a less loyal and unhappy customer. That’s why it is important to focus on social tracking! Why? Because in this way, you’ll be capable

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9
Nov

Drone hunting in Shenzhen – Spotted by Max

Back in May, I saw a YouTube documentary of Wired Magazine on the rise of Shenzhen, a.k.a. the Silicon Valley of China. It’s new, it’s booming, so that was the perfect excuse for me to have a look. I flew from Shanghai to Shenzhen to find myself in a surprisingly more pleasant and tropical China. Shenzhen is very comparable to

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17
Oct

Bye Bye Return Policy

For one of CPI’s projects we were challenged to find out which of the following methods would be the most reasonable return policy: (A) doing extensive research for every returned shipment or (B) replacing it with no questions asked. Saying bye-bye to the return policy and replacing everything without questions asked came out as the most sensible, profitable and efficient

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12
Oct

Upgrade your meetings with Sony Xperia Touch – Spotted by Max

Last, week I was wandering through the streets of Ginza, a luxury shopping district in Tokyo. Drones on the left, robots on the right. Ginza is a gadget Walhalla. That calls for some trend spotting! I stumbled upon a little hardware store. One thing that caught my eye was a touch screen projector from Sony: the Xperia Touch. Price tag?

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10
Oct

Marketing automation: save yourself from laborious tasks

It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about making the individual customer the centre-point of your attention. Easier said than done. Because who is this customer? How to engage with each and every customer individually? How can I build and maintain all these relationships?

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3
Oct

2 simple reasons why your CRM doesn’t work

If you want to drop the temperature in a meeting room, you only have to mention 3 letters: CRM. Almost everybody with sales experience has had a bad encounter with a CRM. You as well? Find out why CRM did not work or isn’t working for you! 1) Success does not come from doing nothing In the 80’s CRM systems

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28
Sep

CPI on tour in Asia – Spotted by Max

What brings CPI to Asia? Asia houses one of the biggest cities in the world: Tokyo. Mostly known for its love for good food, technology, clothing and all that can be called Kawaii. And to top it off there is some original stuff happening over there. In short: it’s different. And different might just be the thing CPI is looking

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26
Sep

The impact of emancipated customers

Emancipated customers prefer to do things on their own. They love to look up information on web: product features, price comparisons and promotions. The emancipated customer will gladly conduct tasks that were traditionally handled by sales reps. They have taken over the wheel and are directing the sales process and the buyer journey. The new selling Back in the day,

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19
Sep

No excuse for being boring in 47 seconds

In a time where content is in competition with thousands of impulses of every kind, it is important to break through the barrier of indifference. CPI is proud to say to have found a way to attain this goal:  The 47 Seconds-philosophy. 47 seconds: the key to your target audience’s focus 47 seconds is the ideal time needed to bring

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12
Sep

4 Pillars of having successful CRM

CRM is an essential tool to manage your sales, marketing and customer interaction process.  Unfortunately many companies are experiencing problems in implementing CRM first time right. It is no exception for companies to introduce and afterwards abandon CRM to start the process all over again a couple of months later to fail another time. The biggest problem? Adaptation – daily use

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