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Drone hunting in Shenzhen – Spotted by Max

Back in May, I saw a YouTube documentary of Wired Magazine on the rise of Shenzhen, a.k.a. the Silicon Valley of China. It’s new, it’s ...

Bye Bye Return Policy

For one of CPI’s projects we were challenged to find out which of the following methods would be the most reasonable return policy: (A) ...

Upgrade your meetings with Sony Xperia Touch – Spotted by Max

Last, week I was wandering through the streets of Ginza, a luxury shopping district in Tokyo. Drones on the left, robots on the right. ...

Marketing automation: save yourself from laborious tasks

It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about ...

2 simple reasons why your CRM doesn’t work

If you want to drop the temperature in a meeting room, you only have to mention 3 letters: CRM. Almost everybody with sales experience has ...

CPI on tour in Asia – Spotted by Max

What brings CPI to Asia? Asia houses one of the biggest cities in the world: Tokyo. Mostly known for its love for good food, technology, ...

The impact of emancipated customers

Emancipated customers prefer to do things on their own. They love to look up information on web: product features, price comparisons and ...

No excuse for being boring in 47 seconds

In a time where content is in competition with thousands of impulses of every kind, it is important to break through the barrier of ...

4 Pillars of having successful CRM

CRM is an essential tool to manage your sales, marketing and customer interaction process.  Unfortunately many companies are experiencing ...

A window of opportunity for Sales

Today, we are experiencing a unique window of opportunity. We have the ability to apply innovative organisation structures, like the gig ...

Walk this way!

Two examples of transforming value propositions by smart use of technology caught my attention this week: 3D printing of sneakers by ...

White page sales modelling

Do you really want to improve your commercial performance? Increasing sales, building a brand that customers will promote, delivering value ...