It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about making the individual customer the centre-point of your attention. Easier said than done. Because who is this customer? How to engage with each and every customer individually? How can I build and maintain all these relationships?
Emancipated customers prefer to do things on their own. They love to look up information on web: product features, price comparisons and promotions. The emancipated customer will gladly conduct tasks that were traditionally handled by sales reps. They have taken over the wheel and are directing the sales process and the buyer journey. The new selling Back in the day,