The CPI blog

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No pictures please

Why is taking pictures without buying a crime these days?  Last Sunday. I went into a smartphone store and took pictures of the products. ...

Customer Centricity: Know your customer

Why is customer service often so disappointing for the emancipated client? I guess there’s a secret pact between customer service agents ...

Turn opportunity into sales results

Don’t hesitate! Your window of opportunity won’t be open indefinitely We live in interesting times. Today, data insights into customer ...

Customer Enchantment: No excuse for being boring

Why every touch point should be a moment of customer enchantment The average client’s attention span is smaller than that of a goldfish. ...

ASMR Marketing: Raindrops & soft-closing car doors

Listening to sounds in the safe bubble of your car. Why ASMR is the key to future marketing success. Raindrops on the windshield. A swift ...

Outside-in versus inside-out?

When futureproofing your value proposition and business model, keep your options open The key to success when you’re design thinking? ...

CRM in 2019: Focus on the end when creating your beginning

A modern and innovative CRM can improve your marketing and customer service in so many ways, it’s impressive. Bringing clients, contacts, ...

Disruptive Selling 101

How emancipated customers are your worst nightmare and sweetest dream combined Redefining your commercial approach without losing track of ...

Digitizing your sales team. From Showpad to VR

Let’s state the obvious one more time: sales are changing. But the question is: what does that mean? How does that knowledge affect the ...

Digital Darwinism is unkind to those who wait

Newsflash: the introduction of the smartphone has eradicated at least 27 industries, from analog photography – thoughts and prayers go ...

Social trackers: Don’t lose track of your audience

Customers are nowadays active in a hyperconnected online environment, where new events – triggers, opinions, information – emerge in a ...

Drone hunting in Shenzhen – Spotted by Max

Back in May, I saw a YouTube documentary of Wired Magazine on the rise of Shenzhen, a.k.a. the Silicon Valley of China. It’s new, it’s ...