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Disruptive Selling 101

How emancipated customers are your worst nightmare and sweetest dream combined Redefining your commercial approach without losing track of ...

Digitizing your sales team. From Showpad to VR

Let’s state the obvious one more time: sales are changing. But the question is: what does that mean? How does that knowledge affect the ...

Digital Darwinism is unkind to those who wait

Newsflash: the introduction of the smartphone has eradicated at least 27 industries, from analog photography – thoughts and prayers go ...

Social trackers: Don’t lose track of your audience

Customers are nowadays active in a hyperconnected online environment, where new events – triggers, opinions, information – emerge in a ...

Drone hunting in Shenzhen – Spotted by Max

Back in May, I saw a YouTube documentary of Wired Magazine on the rise of Shenzhen, a.k.a. the Silicon Valley of China. It’s new, it’s ...

Bye Bye Return Policy

For one of CPI’s projects we were challenged to find out which of the following methods would be the most reasonable return policy: (A) ...

Upgrade your meetings with Sony Xperia Touch – Spotted by Max

Last, week I was wandering through the streets of Ginza, a luxury shopping district in Tokyo. Drones on the left, robots on the right. ...

Marketing automation: save yourself from laborious tasks

It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about ...

2 simple reasons why your CRM doesn’t work

If you want to drop the temperature in a meeting room, you only have to mention 3 letters: CRM. Almost everybody with sales experience has ...

CPI on tour in Asia – Spotted by Max

What brings CPI to Asia? Asia houses one of the biggest cities in the world: Tokyo. Mostly known for its love for good food, technology, ...

The impact of emancipated customers

Emancipated customers prefer to do things on their own. They love to look up information on web: product features, price comparisons and ...

No excuse for being boring in 47 seconds

In a time where content is in competition with thousands of impulses of every kind, it is important to break through the barrier of ...