Customer Centricity

26
Mar

No pictures please

Why is taking pictures without buying a crime these days?  Last Sunday. I went into a smartphone store and took pictures of the products. Before that, I did the same in an interior decorating boutique. Why? Because the big, golden pineapple on display gave me a brilliant idea for an internal award. I’ve been thinking about the right shape for ages. And there it

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12
Mar

Customer Centricity: Know your customer

Why is customer service often so disappointing for the emancipated client? I guess there’s a secret pact between customer service agents worldwide. They all assume the world is filled with pranksters and criminals, pretending to be clients of a company while they’re actually fulltime schemers. Suspicious minds Oh, the suspiciousness in their voices. Longing for better times, with two-step authentication,

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6
Nov

Disruptive Selling 101

How emancipated customers are your worst nightmare and sweetest dream combined Redefining your commercial approach without losing track of valuable aspects of the past: that’s what disruptive selling is all about. Drawing on a blank page, using the technological and organizational insights of today, tailoring them to the emancipated customer of tomorrow. The Emancipated Customer. The essential focal point of

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