Tag: commercial approach


Disruptive Selling 101

How emancipated customers are your worst nightmare and sweetest dream combined Redefining your commercial approach without losing track of valuable aspects of the past: that’s what disruptive selling is all about. Drawing on a blank page, using the technological and organizational insights of today, tailoring them to the emancipated customer of tomorrow. The Emancipated Customer. The essential focal point of

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Marketing automation: save yourself from laborious tasks

It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about making the individual customer the centre-point of your attention. Easier said than done. Because who is this customer? How to engage with each and every customer individually? How can I build and maintain all these relationships?

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