How emancipated customers are your worst nightmare and sweetest dream combined Redefining your commercial approach without losing track of valuable aspects of the past: that’s what disruptive selling is all about. Drawing on a blank page, using the technological and organizational insights of today, tailoring them to the emancipated customer of tomorrow. The Emancipated Customer. The essential focal point of
It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about making the individual customer the centre-point of your attention. Easier said than done. Because who is this customer? How to engage with each and every customer individually? How can I build and maintain all these relationships?