Tag: social media


Customer Enchantment: No excuse for being boring

Why every touch point should be a moment of customer enchantment The average client’s attention span is smaller than that of a goldfish. And it gets worse every year. Do you know the average attention span of teenagers? 2 seconds. One. Two. And there they go. This cause of this decrease is staring us in the face: the bombardment of

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Social trackers: Don’t lose track of your audience

Customers are nowadays active in a hyperconnected online environment, where new events – triggers, opinions, information – emerge in a continuous 24/7 loop. At any given moment, customers can switch between being an ambassador to being a less loyal and unhappy customer. That’s why it is important to focus on social tracking! Why? Because in this way, you’ll be capable

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