Tag: social trackers


Social trackers: Don’t lose track of your audience

Customers are nowadays active in a hyperconnected online environment, where new events – triggers, opinions, information – emerge in a continuous 24/7 loop. At any given moment, customers can switch between being an ambassador to being a less loyal and unhappy customer. That’s why it is important to focus on social tracking! Why? Because in this way, you’ll be capable

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