Customer Insights

How to grow in the Era of the empowered customer

Start understanding what your customers really want

Adapting your value proposition to the expectations of the empowered customer is a major challenge for many organisations. Gaining customer insights can certainly help you here!

CPI has developed an integrated approach to combine market research insights with customer enchantment best practices and operational efficiency improvements.

Projects include customer interviewing, customer journey mapping, multi-dimensional mapping of customer attractiveness and recommendations on changes in the way you market, sell and deliver products and services.

Take the leap today!

Gain insight into the performance of your current marketing, sales, technology and customer service operations. Complete the CPI Sales Test now!

This user-friendly CPI Sales Test will reveal just how future-proof your sales, marketing and customer service processes really are. It only takes about 5 to 7 minutes to complete and uses CPI benchmarks to score your current approach based on decades of experience improving commercial efficiency and customer enchantment.

Take the CPI Sales Test

About CPI

CPI helps companies future-proof their marketing, sales and customer service approaches. We advise on commercial strategy, commercial organization, CRM, marketing automation and the integration of new technologies in the sales process.

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